I am writing to invite you to my Second Annual Regenerative Mezcal Collaboratory in Michoacán, Mexico, from October 30 – November 4, 2024. Join me and an extraordinary group of changemakers in a unique opportunity to re-imagine and strengthen our shared purpose. Together, we will explore “creative and entrepreneurial regeneration” by celebrating and learning from the rich traditions of Mexico over a few unforgettable days, including mastering the art of sipping mezcal! I am excited to extend this invitation to co-create a hub for the Regenerative Movement, accelerating collaborative efforts to address the climate crisis.
El Día de los Muertos is one of the most iconic and meaningful celebrations of Mexican culture, and experiencing it in Michoacán is a privilege that allows you to immerse yourself in an ancient tradition. This festival, which takes place on November 1 and 2, is a time to honor the deceased, celebrating their lives and remembering them with affection and respect. Michoacán, in particular, is known for having one of the most authentic and profound expressions of this holiday, especially in Purépecha communities such as Pátzcuaro, Tzintzuntzan, and Janitzio. In these places, the Día de los Muertos is not only an act of remembrance, but also an experience that connects the living with the dead through rituals, offerings, and symbolic elements such as mezcal, which plays an important role in offerings to loved ones who have passed.
Michoacán, and particularly the lake region of Pátzcuaro, is the heart of one of the most vibrant Día de los Muertos celebrations in Mexico. The island of Janitzio, with its iconic cemetery illuminated by thousands of candles, is one of the most internationally recognized scenes. During these dates, families carefully prepare altars for their loved ones, who are believed to return from the afterlife to spend time with the living. It is thought that the souls of the departed visit their families and enjoy the pleasures they once experienced in life.
Graves and altars are decorated with marigold flowers, papel picado (decorative cut paper), traditional foods, photos, and personal items that were significant to the deceased. The decoration of the altar, known as an “ofrenda,” is full of symbolism, with each object serving a spiritual purpose. Among these items, mezcal stands out as a special element in this festivity.
To fully enjoy this time alongside the experience of savoring an iconic drink like mezcal, it’s important to mention the different meanings mezcal holds on the altars. On one hand, it is related to the joy and pleasure that families wish to share with the deceased. It is believed that the souls of the dead “consume” the essence of the foods and drinks offered to them, and mezcal is considered a celebratory drink, allowing the souls to partake in the festivities they are invited to. This drink also plays a role in spiritual purification, as it is believed that mezcal cleanses the body and soul, facilitating the passage of spirits between the world of the living and the dead.
Mezcal in offerings symbolizes more than a simple toast. It represents the connection between the earthly and the spiritual, a drink that, in many cases, is shared among the living as part of the celebration, reinforcing communal bonds. Additionally, its presence on the altar serves a dual purpose: not only to honor the deceased, but also to invite life to keep being celebrated.
In Michoacán, mezcal has been a part of altars since pre-Hispanic times, especially in indigenous communities. Mesoamerican cultures revered their ancestors through rituals that included the consumption of fermented drinks like pulque, and later, mezcal. These beverages were considered a means of communicating with the gods and the spirits of ancestors.
Experiencing Día de los Muertos in Michoacán goes beyond being a mere spectator of a celebration. It’s an immersive experience that allows you to understand the deep respect and affection Michoacanos have for their deceased loved ones. The processions, candles, prayers, and symbolic offerings remind us that death is not the end, but a transition to another form of existence. This vision is closely tied to the worldview of indigenous cultures in the region, like the Purépecha, who see death as an essential part of the natural cycle of life.
Participating in this celebration also highlights the importance of the senses in the ritual. The smells of incense and marigolds, the tastes of traditional foods like pan de muerto, and the presence of traditional drinks like mezcal immerse you in a unique atmosphere where the sacred and festive merge.
The act of offering mezcal to the dead is not just a way of honoring them, but also of keeping the relationship with them alive. Through this gesture, families connect with their past, honoring traditions passed down through generations. Mezcal serves as a reminder of the enduring memory and love that continues beyond death.
Don’t miss this unique and unforgettable experience of Culture, Tradition, Gastronomy, and plenty of mezcal, while engaging with amazing people and discussing collaborations in regenerative movements and climate crisis action. Confirm your attendance via email at shaun@shaunpaul.co.
Join me for the second year!
Shaun Paul
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